The Zimbabwe Tourism Authority participated in the Tourism Expo Japan this September. Organized by the Japan Travel and Tourism Association; the travel and trade event was attended by over 100,000 key tourism players from the world over.
Taking on the New Era
The event was held in Tokyo for the first time in four years under the theme ‘Taking on the New Era‘. It offered Zimbabwe an opportune moment to reactivate tourism and create demand as the world reopens. ZTA Chief Executive, Ms Winnie Muchanyuka, confirmed the key objective of Zimbabwe’s presence at the Expo was to increase tourist traffic from Japan. In 2018 Zimbabwe received a total of 34,214 tourists proof of the potential of that market.
“There is a need to intensify our marketing efforts through active participation at Fairs such as these as they generate travel interest for our destination thereby regaining the market share that was lost during the Covid-19 period.”
– Winnie Muchanyuka.
Tourism Expo Japan is one of the leading travel shows on the Asian calendar that offers both B2B and B2C networking opportunities targeting Asia’s leading travel trade and consumer outbound travel operators. The fair was last held in 2019 and attracted 1,500 companies from over 100 countries. A total of 12 countries from the Southern region exhibited under SADC including Zimbabwe, South Africa, Malawi, Botswana, Zambia, Lesotho, Swaziland, Namibia, Mozambique, Mauritius, Angola and Tanzania.
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