Just start
In my experience, it’s more important to start than to start right. Most people are caught in the over preparation mode, or even what I call the ideas virus. The bitter truth is that if you don’t start your business, and do nothing surely “Nothing will happen”. Whatever it is that’s keeping you from launching is the very thing you either need to ignore or tackle head-on.
- Register that company
- Register the domain
- Make your first sell
- Produce the first prototype
- Gather some information in the market
There is nothing standing in the way of your starting your business except yourself. Do the first thing that needs to be done and just shoot.
Hire contract workers
Becoming an employer carries with it a lot of baggage. It may, in fact, form such a barrier that it slows down the process of your small company. Besides, few people will be willing to take the plunge to become the employee of a company that is just starting.
Instead of hiring full time employees, hire on a contract basis. The point is, you need to find a way to get the talent to provide their services. Don’t let the specific arrangement get in the way of getting stuff done.
Don’t focus on money
“Don’t necessarily worry about where an income will come from. A good product/service will always find a way to make money.”
This is true. A myopic focus on money can pull your business off track. If you pursue only the money you are under oppression. Whether it’s funding, capital, business loans or the perfect pricing model, back off and let things evolve. As you constantly interact with the customer things will play off just fine. Your focus should be on value to the customer and excellent customer service.
Tonderai Mandaza
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