Zimbabwe Tourism Authority (ZTA) collaborated with the Marketers Association of Zimbabwe (MAZ) to engage the country’s top corporates on incentive travel in Harare recently.
The objective of the event was to educate corporate executives on the incentive travel strategy which entails rewarding and recognizing excellent performance and loyalty of employees thereby benefiting the employer through improved productivity.
ZTA’s Chief Executive Winnie Muchanyuka gave an oration on the organisation’s drive to entice corporates to embrace the concept of ‘incentivizing’ or ‘motivating’ their employees or partners through adopting travel as an incentive.
Incentive travel is a trip designed to motivate, incentivize, and reward employees or business associates according to Celebrity Cruises.
Benefits of incentive travels to companies and workers include team building to develop specific team skills, such as team cohesion, team problem solving, healthy competition, amongst others according to Incentives Portugal.
An incentive travel can also be an excellent way to present expectations, define strategies and develop ways to improve performance in a more relaxed atmosphere to achieve new goals.
Such a trip also make workers feel more motivated again, but also to guarantee their loyalty with the organisation and the other teams.
This also creates stronger bonds amongst workers who live share memories becoming more connected.
The meeting on incentive travels is ZTA’s drive to create awareness on MICE Tourism.
Muchanyuka also reiterated on how Incentive travel is a critical subset of the MICE industry.
Leave a Reply